Customers
Browse the menu, compare options, review an order, and complete checkout with minimal friction on a mobile device.
Overview
Groovy Burger's visual identity was extended into two connected digital products: a mobile ordering experience for customers and an operations dashboard for restaurant staff. The challenge was to keep one recognizable brand while supporting two very different tasks and levels of information density.
Design Challenge
- Make browsing and ordering feel quick and approachable on a smartphone
- Help staff understand order status and daily activity at a glance
- Translate the bold visual identity into interfaces without reducing clarity
- Maintain consistent patterns across customer-facing and staff-facing products
Users & Needs
Restaurant Staff
Monitor active orders, see status changes, manage menu items, and review operational information from one dashboard.
Customer Journey
- Set location
- Browse menu
- View product
- Review order
- Complete
Mobile Ordering App
The mobile experience uses large touch targets, short decision steps, strong product imagery, and a persistent visual hierarchy. Red is reserved for primary actions and important status cues.
Mobile App Prototype
The prototype demonstrates the onboarding and ordering experience in motion.
Restaurant Admin Dashboard
The desktop dashboard supports a different mode of work: scanning multiple orders, understanding current status, and moving between operational views. The left navigation connects eight areas including Dashboard, Order List, Customers, Menu Items, Reports, Drivers, Analytics, and Settings.
Dashboard interaction walkthrough
Design Principles
Outcome & Learnings
The project demonstrates how a visual identity can grow into a product system. Designing both customer and staff experiences highlighted the need to preserve brand recognition while adjusting navigation, information density, and interaction patterns for each user's goals.